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Fayetteville's unemployment rate is very low (4.5 %) and its large labor pool of trained professionals is in demand with employers like Fort Bragg; Pope Air Force Base; Kelly Springfield Tire Co., Black & Decker; and Purolator. The large population also demands a large government and service labor pool for the Cumberland County Schools; Cape Fear Valley Medical Center, Cumberland County Government, the City of Fayetteville; and Fayetteville Technical Community College. Restaurants, services, and recreation and entertainment complete the employment picture. Other Cumberland County municipalities, such as Falcon, Godwin, Hope Mills, Linden, Spring Lake, Stedman and Wade share in this rosy economy and high employment.

But, Fayetteville is not the hard-rock business town that the statistics seem to say that it is. Patriotism and Southern Hospitality run deep here. Operation Enduring Freedom saw more than 25,000 soldiers and airmen deployed to the Middle East from Fort Bragg and Pope AFB. The city of Fayetteville and Cumberland County created a helpline, "Operation Home Front" offering support to military spouses and dependents. Fayetteville Technical Community College offered a $30,000 scholarship fund for active-duty family members. Many local businesses ran their own help programs such as free flat-tire repairs and discounted auto repairs to military  spouses.

Fayetteville's current downtown revitalization will spotlight culture and the arts while preserving Fayetteville's history. Shopping and dining are varied and excellent in this historical city. (There are over 400 restaurants in Fayetteville.)

The Crown Coliseum is the premier venue in eastern North Carolina, with world-class concerts, performances, and an ice floor for pro hockey and ice shows. The Airborne & Special Operations Museum is part of the U.S. Army Museum System featuring the history and rare exhibits of Army airborne and special operations units. Museum of the Cape Fear, Fayetteville Arts Center, Fayetteville State University, Fascinate-U Childrens Museum, and the Arts Council of Fayetteville are favorite sites for residents and visitors alike.

And, as this is North Carolina, Fayetteville boasts over 20 golf courses within an hour's drive. Putt-Putt Golf was begun in Fayetteville, and it is the home of Putt-Putt corporate headquarters.

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